One of the most common errors in selling a product or service is using its characteristics and not based on its benefits to the consumer.

The …

The customer journey can start much earlier on search engines, social media, or local maps. Still, until that customer makes their first purchase or …

Posted on June 19, 2022

You know, I was just like you.

I had a full-time job, worked 9-5 Monday through Friday, and some Saturdays, and a family on my …

Posted on June 18, 2022

For many couples, the wedding invitation may be the most important part of planning their wedding, right after the venue and …