The customer journey can start much earlier on search engines, social media, or local maps. Still, until that customer makes their first purchase or decides to visit your store, your website is just one of the top-selling points. As you’ll see, this is why calls to action (CTAs) are so crucial to sales and conversions.

CTA

The concept of (CTA) or Call to Action has been a critical term. When they used to print advertisements in the past – yes, way before digital marketing- the call to action is usually a message that directly encourages consumers to take a specific action.

For example, a message in the brochure that says “call now” or “book an appointment today.” By clicking on them, customers can start completing the activity that the CTA encourages: When you shop online, you’ll see a call-to-action button with the words “Buy now.” Clicking on it will take you directly to the checkout, where you can enter your credit card information.

This is why calls to action (CTAs) are crucial to sales.

Why optimize your calls to action?

The ultimate goal of any e-commerce or business is to take the customer to the payment screen or get them into the email, blog or newsletters membership.

This is why all of these awesome websites are built around calls to action.

It’s not just making sure your site visitors or prospects know where to click when they want to buy or subscribe to something. CTAs play a crucial role in the decision-making process.

You’ll find a great example of optimized CTAs when browsing products on Amazon. After you’ve finished reading the description of a product, with all its more attractive features, the add to cart icon slides until it fits perfectly on the right side of the screen.

This is no accident!

By optimizing the CTA to appear in the perfect place immediately after viewing the product in the best possible light, Amazon maximizes its chances of making a sale.

CTAs must be prepared to get the best possible results, which means paying particular attention to copywriting and positioning.

Good calls to action are inspiring but never pushy. If not done right, the door is left open to thousands of competitors and alternatives two clicks away.

These words from Donald Miller, a modern marketing classic, BUILDING A STORY BRAND, affirm it:

“Customers are bombarded with more than 3,000 commercial messages a day, and unless we are bold in our calls to action, we will be ignored.”

CTA Tip: Call-to-action optimization is a great way to improve the conversion rate of well-targeted traffic coming to a website. 

Suppose you’re not getting enough traffic to your website or the wrong kind of traffic. In that case, you need to work on crucial digital marketing strategies like SEO, SEM, social media marketing, competitor tracking, and reputation management.

Where to put your calls to action?

Regardless of website design and what you want to achieve, you can benefit from paying more attention to how your CTAs are presented in some vital regions. There are effective places where you will always find calls to action. These places have been shown to work through years of testing and tracking conversion rates.

CTAs in specific places

An excellent location for your calls to action on your website page is the right corner. At the top of the page is the consumer’s first impression when they pay attention.

This is why sites tend to place their attractive images and sales messages on the left side of the page so that visitors have time to absorb them before reaching the “sign up” or “buy now” CTA on the right side.

You may have seen examples of Call-To-Action when reading a description of a product on e-commerce sites; as you scroll down to read, the “buy now” button slides up to tempting snap into this position.

To achieve excellent and effective results, you will have to use the best calls to action. No matter the channel, you will always need them to encourage your audience to take action. 

In general, as human beings, we are used to following directions. In digital, with so much content, it is essential to indicate well the calls to action to avoid getting lost.

Copywriting is one of the necessary elements to succeed and get good conversions.

Read more about: Copywriting  

That is what I recommend:

-Always add the benefits and features of your product or service with good words

-Highlight important words as ‘FREE’ or ‘FOR LIMITED TIME’

-Include numbers in your copy. For example:

“Join the 45 thousand Marketing subscribers” or “Join for only $1”.

In the first case, the number of subscribers stands out and in the second, the purchase offer.

-Include verbs in your copy

-Not to be aggressive, rather it is about motivating and never imposing

-Add time and quantity pressure (almost always works)

-Do not text calls to action with more than 140 characters. 

When they are longer, I recommend dividing your copy into two lines.